Sam McKnight is one of the most accomplished and well-respected hair stylists of his generation. His name is synonymous with modern, sexy hair - whether it's in magazines, on the runway or the red carpet.

He's won countless awards but perhaps the biggest accolade is the longstanding creative collaborations he has maintained with some of the best names in the business - Patrick Demarchelier, Nick Knight and Mario Testino; Karl Lagerfeld/Chanel, Vivenne Westwood, Balmain and Fendi to name just a few.

In the fleeting world of fashin imagery Sam's permanence is fixed in some of the most iconic images in modern history - Princess Diana's short, slicked back style, Agyness Deyn's bleached blonde crop, Madonna's Bedtime Stories cover, Cate Blanchett getting her Oscar, Tilda Swinton channelling Bowie, both Lady Gaga and her male alter-ego Jo Calderone plus countless covers and editorial stories of Kate Moss and all the supermodels.

The longevity of Sam's carrer career - over 30 years - provides a fantastic back-catalogue of references to bring to his work and it is this and his search for the new that keeps him so in demand.

SHOWstudio - Sam McKnight Interview

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Design & Production by M/A
News Editor Jessica Hogan

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    “Vivienne knew straight away how she wanted the hair to look for the show”, explained Sam, “she is such a visionary, she has no fear to do anything”. Accordingly, he created what he called “plastic plaits”, weaving in plastic garment bags from her store into braided hairstyles inspired by the medieval crusades theme of the collection. To get the plastic to stay, it was imperative that the style had hold, so he treated hair to a coating of Pantene Volume and Body Mousse, so that it had extra bite. Make-up artist Val Garland also took her cue from the middle ages, and recreated “medieval madness” in full colour on the face. In true Westwood style, it was a ‘no holds barred’ approach to beauty. Speaking of the look, Sam mused, “it looks great – everyone loved the idea straight away”. With bag braids and painted faces, what’s not to love?

    See the official backstage video here

    See Elle UK’s backstage beauty review here

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