“Vivienne knew straight away how she wanted the hair to look for the show”, explained Sam, “she is such a visionary, she has no fear to do anything”. Accordingly, he created what he called “plastic plaits”, weaving in plastic garment bags from her store into braided hairstyles inspired by the medieval crusades theme of the collection. To get the plastic to stay, it was imperative that the style had hold, so he treated hair to a coating of Pantene Volume and Body Mousse, so that it had extra bite. Make-up artist Val Garland also took her cue from the middle ages, and recreated “medieval madness” in full colour on the face. In true Westwood style, it was a ‘no holds barred’ approach to beauty. Speaking of the look, Sam mused, “it looks great – everyone loved the idea straight away”. With bag braids and painted faces, what’s not to love?
See the official backstage video here
See Elle UK’s backstage beauty review here