Paul Smith: the purveyor of British cool. Step forward an effortlessly chic aesthetic for a true ‘London Girl’, best explained through the messy ponytails created by Sam. Texture was key to the look with Sam working Bumble & bumble’s Dryspun Spray (already a season favourite) into mid-lengths and ends, with a slight bend put in with his trusty GHD Eclipse styler or some large barrel tongs. “This texture creates the character of a real woman”, he said backstage. And to that end, he pulled out wisps from the hairline to give the added effect of a woman on the go. All that is left is to throw on a gilet, pop on some sunglasses and this girl is ready to hit London town. Rule Britannia.