Sam McKnight is one of the most accomplished and well-respected hair stylists of his generation. His name is synonymous with modern, sexy hair - whether it's in magazines, on the runway or the red carpet.
He's won countless awards but perhaps the biggest accolade is the longstanding creative collaborations he has maintained with some of the best names in the business - Patrick Demarchelier, Nick Knight and Mario Testino; Karl Lagerfeld/Chanel, Vivenne Westwood, Balmain and Fendi to name just a few.
In the fleeting world of fashin imagery Sam's permanence is fixed in some of the most iconic images in modern history - Princess Diana's short, slicked back style, Agyness Deyn's bleached blonde crop, Madonna's Bedtime Stories cover, Cate Blanchett getting her Oscar, Tilda Swinton channelling Bowie, both Lady Gaga and her male alter-ego Jo Calderone plus countless covers and editorial stories of Kate Moss and all the supermodels.
The longevity of Sam's carrer career - over 30 years - provides a fantastic back-catalogue of references to bring to his work and it is this and his search for the new that keeps him so in demand.
Imagine being in Africa in the Seventies, but with a little bit of East London thrown in for good measure – that was the inspiration behind the hair style Sam was creating backstage at Moschino Cheap & Chic. For the second season, Moschino is showing in Sam’s hometown and again is one of the hot tickets of London Fashion Week.To play up to the super chic Seventies safari theme, Sam was creating a voluminous, fluffy, aerated look. Hair was set into a low side-parting before Pantene Pro-V Classic Care Mousse was combed through from root to tip to create a pliable base for the small braids that were then added by Sam and his team to create a soft crimped effect. To speed up the setting process, the braids were clamped with flat irons, but to recreate this at home, braid hair when damp and sleep on it! Once the braids had set, they were brushed out and hair was left to its own devices. There was strictly no hairspray applied past this point to encourage movement and wispy flyways. Easy, breezy, Moschino C&CSee what the girls at BeautyMART had to say about Sam’s look here.Read the show review on Vogue.com here.Page 1 of 11