“Undone rather than overdone” was Sam’s motto backstage at Isabel Marant this season, which has long been the backstage beauty look that resonates so well with beauty editors and fashion editors alike (who doesn’t want to look like an Isabel Marant girl?). With dishevelled hair and barely there make-up, Isabel Marant is a show where you can expect “cool, sexy, French style”. How? By prepping with L’Oréal Tech.ni Art Mousse, putting in random bends with curling tongs and then misting through with Bumble & bumble’s Dryspun Finish Spray. Then team with chunky knits, oversized shoulders, slouchy trousers and fur-lined boots and you are all set for winter, the Isabel Marant way.