Sam McKnight is one of the most accomplished and well-respected hair stylists of his generation. His name is synonymous with modern, sexy hair - whether it's in magazines, on the runway or the red carpet.
He's won countless awards but perhaps the biggest accolade is the longstanding creative collaborations he has maintained with some of the best names in the business - Patrick Demarchelier, Nick Knight and Mario Testino; Karl Lagerfeld/Chanel, Vivenne Westwood, Balmain and Fendi to name just a few.
In the fleeting world of fashin imagery Sam's permanence is fixed in some of the most iconic images in modern history - Princess Diana's short, slicked back style, Agyness Deyn's bleached blonde crop, Madonna's Bedtime Stories cover, Cate Blanchett getting her Oscar, Tilda Swinton channelling Bowie, both Lady Gaga and her male alter-ego Jo Calderone plus countless covers and editorial stories of Kate Moss and all the supermodels.
The longevity of Sam's carrer career - over 30 years - provides a fantastic back-catalogue of references to bring to his work and it is this and his search for the new that keeps him so in demand.
VIVIENNE WESTWOOD GOLD LABEL A/W 2012 SHOW
Apply a volumising mousse or texturising spray to damp hair and blow-dry without brushing.
If you have curly hair use a flat paddle brush when blow-drying to straighten the hair.
Re apply mousse and dry for a second time.
Take two small sections of hair from the top front center of the head.
Pull the two sections of hair back just above the ears and secure with elastic just above the nape of the neck.
Pull the rest of the hair back and allow it to fall behind the shoulders.
Take random sections of hair and fold up, over and tuck into the two secured front pieces.
Use grips to hold the sections of hair in place.
Pantene Pro V Color Protect & Volume shampoo and conditioner
Pantene Volume & Body Magnifying Mousse
Pantene Volume & Body Hairspray Ultra strong