Sam McKnight is one of the most accomplished and well-respected hair stylists of his generation. His name is synonymous with modern, sexy hair - whether it's in magazines, on the runway or the red carpet.
He's won countless awards but perhaps the biggest accolade is the longstanding creative collaborations he has maintained with some of the best names in the business - Patrick Demarchelier, Nick Knight and Mario Testino; Karl Lagerfeld/Chanel, Vivenne Westwood, Balmain and Fendi to name just a few.
In the fleeting world of fashin imagery Sam's permanence is fixed in some of the most iconic images in modern history - Princess Diana's short, slicked back style, Agyness Deyn's bleached blonde crop, Madonna's Bedtime Stories cover, Cate Blanchett getting her Oscar, Tilda Swinton channelling Bowie, both Lady Gaga and her male alter-ego Jo Calderone plus countless covers and editorial stories of Kate Moss and all the supermodels.
The longevity of Sam's carrer career - over 30 years - provides a fantastic back-catalogue of references to bring to his work and it is this and his search for the new that keeps him so in demand.
MOSCHINO CHEAP AND CHIC S/S 2013: THE SEVENTIES FLARE
Start with freshly washed and conditioned hair.
Apply a volume mousse or texturizing spray to the lengths of the hair and brush through from roots to ends.
Create a low parting.
Take small sections of hair and braid from root to tip.
To set each braid, clamp with straightening irons.
Leave to cool and then brush out the braids
Hair should swoop low across the forehead, secured with a small kirby grip just above the ear.
Pantene Fine Hair Volume & Body Shampoo & Conditioner
Pantene Fine Hair Volume & Body Mousse
Pantene Classic Extra Strong Hairspray