Sam McKnight is one of the most accomplished and well-respected hair stylists of his generation. His name is synonymous with modern, sexy hair - whether it's in magazines, on the runway or the red carpet.

He's won countless awards but perhaps the biggest accolade is the longstanding creative collaborations he has maintained with some of the best names in the business - Patrick Demarchelier, Nick Knight and Mario Testino; Karl Lagerfeld/Chanel, Vivenne Westwood, Balmain and Fendi to name just a few.

In the fleeting world of fashin imagery Sam's permanence is fixed in some of the most iconic images in modern history - Princess Diana's short, slicked back style, Agyness Deyn's bleached blonde crop, Madonna's Bedtime Stories cover, Cate Blanchett getting her Oscar, Tilda Swinton channelling Bowie, both Lady Gaga and her male alter-ego Jo Calderone plus countless covers and editorial stories of Kate Moss and all the supermodels.

The longevity of Sam's carrer career - over 30 years - provides a fantastic back-catalogue of references to bring to his work and it is this and his search for the new that keeps him so in demand.

SHOWstudio - Sam McKnight Interview

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Design & Production by M/A
News Editor Jessica Hogan

  • D SQUARED2 A/W 2012 SHOW

    Apply a generous amount of volumising mousse or root boosting gel spray to damp hair.

    Blow-dry using a medium sized round brush.

    Blow-dry the hair back away from the face.

    Backcomb the hair all over the head starting at the crown and working your way forward until the whole head is backcombed.

    Take small fine sections when backcombing and lightly spray each section with hairspray to hold the backcombing.

    Use a flat pure bristle brush to smooth the hair back and up being careful not to flatten the hair or brush out too much of the backcombing.

    The hair at the temples is brushed down and all the hair on the top of the head is brushed back.

    Use a hairspray to fix the look.


    For the second look follow all the previous steps then brush and gather the hair from one side of the head back and secure with strong grips at the back of the head.

    Then brush the remaining hair on the other side of the head back and fold into a pleat covering the pins and grips holding the first section.

    Always try to maintain the height of the hair on the top of the head.


    Pantene Pro V Colour Protect & Volume shampoo and conditioner
    Pantene Volume & Body Magnifying Mousse
    Pantene Volume & Body Hairspray Ultra strong