Sam McKnight is one of the most accomplished and well-respected hair stylists of his generation. His name is synonymous with modern, sexy hair - whether it's in magazines, on the runway or the red carpet.
He's won countless awards but perhaps the biggest accolade is the longstanding creative collaborations he has maintained with some of the best names in the business - Patrick Demarchelier, Nick Knight and Mario Testino; Karl Lagerfeld/Chanel, Vivenne Westwood, Balmain and Fendi to name just a few.
In the fleeting world of fashin imagery Sam's permanence is fixed in some of the most iconic images in modern history - Princess Diana's short, slicked back style, Agyness Deyn's bleached blonde crop, Madonna's Bedtime Stories cover, Cate Blanchett getting her Oscar, Tilda Swinton channelling Bowie, both Lady Gaga and her male alter-ego Jo Calderone plus countless covers and editorial stories of Kate Moss and all the supermodels.
The longevity of Sam's carrer career - over 30 years - provides a fantastic back-catalogue of references to bring to his work and it is this and his search for the new that keeps him so in demand.
Chanel Couture Spring/Summer 2013
Start by applying a strong volume mousse or salt spray into wet hair to create a full dry texture and then blow-dry straight.
Brush the hair through and let it fall into a loose parting on the left hand side of the head.
Tightly backcomb hair at the roots and then lightly at the ends of the hair too.
Repeat the backcombing throughout the whole head for volume that will act as the base for the style.
Gather a small section of hair above the ear, then loop this up and over, securing with strong hair grips.
Repeat this looping of the hair around the whole base of the head, securing with strong hair grips all the way along.
Secure the fringe with a strong hairgrip just about the natural arch of the eyebrows.
Gently pull and twist the rolled hair to create a soft and light shape.
Once the style is done, accent with a large and decadent two-pronged hairpin, placing it at the back of the head.
For the final touch, secure a Chanel headpiece into the crown, letting it fall seductively over the right eye.