Chanel’s new ad campaign sees the return of a much-loved format: photographer, Karl Lagerfeld; hair stylist, Sam McKnight; make-up artist, Peter Philips; stylist, Carine Roitfeld. So what’s new? Her name is Ashleigh Good, the tough and androgynous model from New Zealand (alongside models Chiharu Okunugi and Soo Joo Park), who has been catapulted to high-fashion fame after her first appearance at Givenchy last season and who is Karl’s new muse. In keeping with the space age theme of the collection (remember the silver globe the models march around at the show in Paris?), Karl wanted the hair to be straight and to float, but, as Sam explains, the finished look came about by way of happenstance: “I was straightening out Ashleigh’s hair, and then half way through the finished look, when it was straight like a board and jutting out at an 45 degree angle, Carine stopped me and said she loved it just like that. It worked perfectly to have blunt, un-brushed texture and high shine to fit the futurised theme”. Sam used Sebastian Professional’s Forte Hairspray before running over the hair with a GHD eclipse styler. This is the new way to wear hair straight, people. It’s straight but it’s got volume. What’s not to love?
To see the whole shoot click here